How to Engage, Connect and Hire with
Social Recruiting

9.0 (General) Recertification Credit Hours

Social recruiting is no longer an addendum to a solid recruiting strategy — it’s integral. Indeed, social recruiting tops the areas where recruiters plan to invest more time in 2012.  Are you ready?

BrazenU’s nine-day Social Recruiting Bootcamp will teach you how to use social media to ENGAGE with your target recruiting audience, create the content and message to CONNECT with top talent, and implement the strategy to make the right HIRE, fast.

This bootcamp is set up to give you a structure and routine to learn how to do social recruiting right. But, you can always jump back or ahead in lessons, and with your program membership, you’ll have access to all course materials until you decide to cancel. In this bootcamp, you’ll learn everything you would at an in-person conference at a fraction of the cost!

As a participant in the course, you’ll also have access to BrazenU’s LIVE office hours every Friday — so you’ll get the chance to ask all your social media questions in real-time.

Before Brazen U’s Social Recruiting Boot Camp, I had a general sense that the real pros were using social media for recruiting, but I had no real understanding of how they did it or where to start. Now I feel smart! Each session was packed with really good information engagingly presented by hands-on masters in the field, including conceptual underpinnings and practical how-to’s for developing and implementing a social media recruiting strategy.
Dani Hill Hayes, SPHR, Human Resources Manager, Media Breakaway, LLC

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WHAT YOU GET IN THE COURSE:

  • 9.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.
  • 8, 1-hour exclusive videos with accompanying slideshows created just for this course from top social recruiting experts
  • Access to LIVE online office hours every Friday to discuss your social media questions and get feedback
  • Curated reading and video lists of the top social media analyses you need to read
  • Access to all course materials for one year
  • Access to the course’s private Facebook and LinkedIn group (over 200 strong and counting) to ask questions to your peers, share tips and best practices and build your network of social media strategists!
  • And more!

Certification

This program has been approved for 9.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

In order to receive credit, participants must view all videos and pass a brief exam at the end of the course.

For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

*The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.

Overview

Throughout the bootcamp, you will learn how to:

  • Build a social recruiting strategy that works
  • Find your top talent and enhance your employer brand on LinkedIn, Facebook and Twitter
  • Connect with candidates on the go with mobile recruiting
  • Stay ahead of the recruiting trends to build your talent pipeline
  • Improve your candidate experience

This course focuses on the big picture – where the industry is heading and how to stay ahead of the curve – and also dives deep into the tools of the trade. You will gain exposure to some of the best methods in social recruiting and learn how to enhance your employer brand, and create a candidate experience that will build an engaged talent pipeline for today and tomorrow. You will also get to join the private LinkedIn and Facebook group to network and get to know your colleagues also enrolled in the course.

Be where your top talent expects to find you!

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Featured Speakers

Learn from some the top social recruiting experts in the field including:

Laurie Ruettimann

Laurie Ruettimann
Principal HR and Social Media Strategist at Starr Conspiracy

Kane Cochran

Kane Cochran
VP of Digital Innovation at Bernard HODES group

Susan Strayer

Susan Strayer
Founder at Exaqueo

Christa Foley

Christa Foley
Senior HR Manager at Zappos

Brandis Paden
Recruiting Supervisor for Zappos

Steve Boese

Steve Boese
Director of Talent Management Strategy at Oracle and Creator and Host at HR Happy Hour

Jason Warner

Jason Warner
Principal at Recruiting Toolbox

Jennifer Hasche

Jennifer Hasche
Technical Recruiter at Intuit

Margo Rose
Founder of HireFriday Twitter chat

Ryan Healy
COO and Co-Founder at Brazen Careerist

Jennifer McClure
President at Unbridled Talent

Brianna Foulds
Talent Manager at Oakley

Avery Block
Social Engagement & Brand Champion at Taco Bell

Nando Rodriguez
Senior Social Media/Digitial Influence Recruiter at Ogilvy & Mather

Mike O’Neil
LinkedIn Rockstar and Founder of Integrated Alliances

Lori Ruff
LinkedIn Diva and Chief Learning Officer, Lead Social Media Coach and Sr. Trainer of Integrated Alliances

Tracy Brisson
Managing Partner of One2Many Consulting, a social recruiting firm, and Founder of The Opportunities Project

Your Hosts

You’ll have seasoned guides to walk you through this intense skill-building program:

Whitney Parker
Vice President of User Experience at Brazen Careerist

Ashley Hoffman
Director of Communications and Marketing at Brazen Careerist

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How it Works

Our nine-day Social Recruiting Bootcamp is offered 100 percent online, so you can enroll from anywhere around the country (or world, for that matter) and participate from the convenience of your office, home, favorite coffee shop, or any location you choose.

As soon as you register, you’ll gain access to our private, secure program website. Once the course begins, you’ll receive a daily email walking you through that day’s lesson. It will be like a college course — you’ll have access to all the resources you need up front and receive daily  instruction that will walk you through the materials and keep you in a routine. You’ll hear from us daily as we keep you on schedule, but you’re welcome to jump ahead or back at any point.

As a participant in the course, you’ll also have access to BrazenU’s LIVE office hours every Friday — so you’ll get the chance to ask all your social media questions in real-time.

Our Social Recruiting Bootcamp is a mixture of curated readings, videos, and powerpoint presentations plus gives you access to the seasoned bootcamp hosts, Whitney and Ashley, and BrazenU program staff to answer questions anytime. Our content is derived from our premier Social Recruiting Bootcamp, which took place in November 2011.

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Agenda

 

WEEK 1

Lesson 1

Weekly Readings

  • We wade through the mayhem and curate the best social recruiting content for you to read
  • Articles are e-mailed directly to your inbox and posted to our private program website
Lesson 2

Web Conference: Building A Social Recruiting Strategy that Works (Sneak Preview: WATCH IT NOW!)

  • Host and Moderator: Ryan Healy, Brazen Careerist
  • Featured Speaker: Steve Boese, Director of Talent Management Strategy at Oracle and Creator and Host at HR Happy Hour
  • Featured Speaker: Susan Strayer, Founder at Exaqueo
Lesson 3

Web Conference: Recruiting on LinkedIn: Taking You to the PhD Level

  • Featured Speakers: Mike O’Neil, LinkedIn Rockstar and Founder of Integrated Alliances, and Lori Ruff, LinkedIn Diva and Chief Learning Officer, Lead Social Media Coach and Sr. Trainer of Integrated Alliances
Lesson 4

Expert Perspective and Power Lunch Q&A

  • Host and Moderator: Tracy Brisson, Managing Partner of One2Many Consulting, and Founder of The Opportunities Project
  • Side Dish Expert: Jason Warner, Principal at Recruiting Toolbox

Jason and Tracy pose pertinent questions and provide in-depth answers on social recruiting

WEEK 2

Lesson 1

Web Conference: The Future of Recruiting: How to Stay Ahead of the Trends

Lesson 2

Live Web Conference: Finding Top Talent on Facebook and Twitter

  • Host and Moderator: Nando Rodriguez, Senior Social Media/Digital Influence Recruiter at Ogilvy & Mather
  • Featured Speaker: Jennifer Hasche, Recruiter at Intuit
  • Featured Speaker: Margo Rose, Founder of HireFriday Twitter chat
Lesson 3

Web Conference: Going Mobile: Connecting with Talent on the Go

  • Host and Moderator: Ashley Hoffman, Director of Communications and Marketing at Brazen Careerist
  • Featured Speaker: Kane Cochran, VP of Digital Innovation at Bernard HODES group
Lesson 4

Web Conference: Enhance Your Employer Brand through Your Candidate Experience (Sneak Preview: WATCH IT NOW!)

Lesson 5

Expert Perspective and Power Lunch Q&A

  • Host and Moderator: Whitney Parker, VP of User Experience at Brazen Careerist
  • Side Dish Expert: Brianna Foulds, Head of Talent Acquisition, Oakley
  • Side Dish Expert: Avery Block, Social Engagement & Brand Champion, Taco Bell

Brianna, Avery and Amy pose pertinent questions and provide in-depth answers on social recruiting

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What it Costs

Social media is integral to your recruiting efforts, whether you’re a one-man/woman show or on a 100+ person team, so we have tried to make this class affordable for every level.

Registration: $275, plus a monthly access fee of $7 (but you can cancel at anytime if you just want access to the materials for the duration of the bootcamp).

If you are interested in signing up more than three colleagues from the same company, please contact us at brazenu@brazencareerist.com for a customized rate.

Cancellation policy: If you registered but are unable to attend, you can transfer your registration to another person by emailing us at brazenu@brazencareerist.com. Registrations are nonrefundable.

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Money Back Guarantee

If you are not happy after the course is over, and if you have given 100 percent to the program (read curated articles, watched all web conferences and attended at least one LIVE office hours session) we have a money back guarantee. We stand behind the stellar program we have put together and are confident that if you take advantage of every opportunity presented in the bootcamp, you will come away knowing how to create and implement your social recruiting strategy.

In order to request a refund, please contact us at brazenu@brazencareerist.com with the subject line “Refund Request.” We will reply within 24 hours.