How to Create and Implement a Winning Social Media Strategy

If you’re ready to take your social media efforts to the next level, you’ve come to the right place! Brazen U’s Executive Social Media Bootcamp is a rigorous 20-day online course that will help you develop and implement a winning social media strategy – whether social media is 10 percent or 100 percent of your job.

This course is for people who know that just having a presence on Facebook and Twitter is not enough. This class is for people who want to use social media to connect, engage, market and sell your product or message. Learn from top experts from Ford Motor Company, Citi, Ogilvy and Mather, Behance, Edelman and more on how to do social media right and have maximum impact, whether you’re in business, a non-profit, government agency, or a freelancer.

Brazen U Social Media Bootcamp is the perfect “jumpstart” to being an expert in social media. The flexibility of the course makes it a “no-brainer” to fit in your busy schedule.
Claudine Wolk, September 2011 Bootcamp Participant

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WHAT YOU GET IN THE COURSE:

  • 12, 1-hour exclusive videos with accompanying slideshows created just for this course from social media experts at top companies like Ford and Citi
  • 4 Expert Perspective and Weekly Challenges from social media gurus at companies like Ogilvy and Mather and Etsy
  • Access to LIVE online office hours every Friday to discuss your social media questions and get feedback
  • 4 Smart Media Tutorials from one of the nation’s leading social media marketing firms, Penton Media
  • 4 curated reading and video lists of the top social media analyses you need to read
  • Access to all course materials for one year
  • Access to the course’s private Facebook and LinkedIn group (over 200 strong and counting) to ask questions to your peers, share tips and best practices and build your network of social media strategists!
  • And more!

Need a social media strategy but not a 20-day course! Check out our “4-Hour Social Media Strategy” course — a quarter of the content, but you’ll still walk away knowing how to create a winning social media strategy.

Meet your Hosts!

How the Course Works and When it Starts

Our Executive Social Media Bootcamp is offered 100 percent online, so you can enroll from anywhere around the country (or world, for that matter) and participate from the convenience of your office, home, favorite coffee shop, or any location you choose.

This course is on-demand. That means there is no official start date — it’s all about you! As soon as you register, you’ll gain access to our private, secure program website. Once the course begins, you’ll receive a daily email for 20 days walking you through that day’s lesson. It will be like a college course — you’ll have access to all the resources you need up front and receive daily  instruction that will walk you through the materials and keep you in a routine. You’ll hear from us daily as we keep you on schedule, but you’re welcome to jump ahead or back at any point.

Our Executive Social Media Bootcamp is a mixture of curated readings, videos, and powerpoint presentations plus gives you access to the seasoned bootcamp hosts, Whitney and Ashley, and BrazenU program staff to answer questions anytime. Our content is derived from our premier Executive Social Media Bootcamp, which took place in September 2011.

This course provided the groundwork I needed to correct all the social media mistakes I didn’t know I was making. Thank you!
Sarah Cypher, Owner and writer, The Threepenny Editor

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Featured Speakers

This course contains videos, presentations and content from the top social media experts in the field including:

Frank Eliason

Frank Eliason
Senior Vice President for Social Media at Citi

Michael Brito
Vice President, Senior Vice President of Social Business Planning for Edelman Digital

Amy Porterfield
Co-author, Facebook Marketing All-In-One for Dummies

Scott Monty
Global Digital & Multimedia Communications Manager at Ford Motor Company

Dag Holmboe
President and Founder of Klurig Analytics

Tracy Terry
President of Trust eMedia

Dave Brown
(Former) Social Media Specialist for Etsy

Nando Rodriguez
Social Media Recruiter for Ogilvy and Mather

Sarah Rapp
Community Manager of the Behance Network

Andrew Bates
Director of Social Media at Penton Media

Penelope Trunk
Co-founder of Brazen Careerist, Author and Blogger

Casey Golden
CEO of Small Act

Brett Farmiloe
 Founder and author of Pursue the Passion

Dr. Natalie Petouhoff
Social Media ROI Guest Lecturer at UCLA, Adjunct Professor Measurement / ROI, PR and Marketing at USC and Pepperdine University

Susan Gunelius
President and CEO at KeySplash Creative, Inc.

Your Hosts

You’ll have seasoned guides to walk you through this intense skill-building program:

Whitney Parker
Vice President of User Experience at Brazen Careerist

Ashley Hoffman
Director of Communications and Marketing at Brazen Careerist

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Agenda

 

Module 1 – Warm-up Course

Lesson
1
Creating Business Accounts on Twitter, Linkedin and Facebook

Module 2 – The Ground Level: What does a Social Media Strategy Look Like?

Lesson
1

3 Social Media Articles You Must Read This Week

  • We wade through the mayhem and curate the best social media content for you to read
Lesson
2

Social Media Coaching with Amy Porterfield

  • Featured Speaker: Amy Porterfield, Co-author of Facebook Marketing All-In-One for Dummies
  • Featured Topic: How To Create Your Social Media Strategy to Rapidly Grow Your Outreach
Lesson
3

Expert Perspective and Challenge with Citibank’s Frank Eliason

  • Featured Topic: Social Media from Your Audience’s Shoes: What They Want From You
  • Featured Speaker: Frank Eliason, Senior Vice President for Social Media, Citi
Lesson
4

Smart Media Tutorial with Penton Meida’s Andrew Bates

  • Featured Topic: Social Media Starting Out
  • Featured Speaker: Andrew Bates, Director of Social Media, Penton Media
Lesson
5

Hot Lunch Q&A Call with Penelope Trunk

  • Side Dish Expert: Penelope Trunk, Co-Founder of Brazen Careerist, Author and Blogger

Module 3 – Digging Deeper: In Depth Tactics and Tools

Lesson
1

3 Social Media Articles You Must Read This Week

  • We wade through the mayhem and curate the best social media content for you to read
Lesson
2

Social Media Coaching with Trust eMedia’s Tracy Terry

  • Featured Speaker: Tracy Terry, Trust eMedia
  • Featured Topic:Your Social Media Tools: What They Are and How to Use Them
Lesson
3

Expert Perspective and Weekly Challenge with Ogilvy & Mather’s Nando Rodriguez

  • Featured Topic: Developing Social Media Campaigns to Meet Strategic Goals
  • Featured Speaker: Nando Rodriguez, Social Media Recruiter for Ogilvy and Mather
Lesson
4

Smart Media Tutorial with Penton Media’s Andrew Bates

  • Featured Topic: How Social Media Fits In To Online Marketing
  • Featured Speaker: Andrew Bates, Director of Social Media, Penton Media
Lesson
5

Hot Lunch Q&A Call with Play Two Media Founder Brett Farmiloe

  • Side Dish Expert: Brett Farmiloe, Founder and CEO, Play Two Media

Module 4 – It’s All About Metrics: Measuring Impact and ROI

Lesson
1

3 Social Media Articles You Must Read This Week

  • We wade through the mayhem and curate the best social media content for you to read
Lesson
2

Social Media Coaching Klurig Analytics’ President Dag Holmboe

  • Featured Topic: Social Media Metrics: How To Measure Your Impact and ROI
  • Featured Speaker: Dag Holmboe, President, Klurig Analytics
Bonus
Session

Web Conference with Small Act CEO Casey Golden

  • Featured Topic: Social Media for Non-Profits: The Ins and Outs
  • Featured Speaker: Casey Golden, CEO, Small Act
Lesson
3

Expert Perspective and Challenge with Behance’s Sarah Rapp

  • Featured Topic: Show the value of your unique voice using social media metrics
  • Featured Speaker: Sarah Rapp, Community Manager, Behance Network
Lesson
4

Smart Media Tutorial with Penton Media’s Andrew Bates

  • Featured Topic: Social Media Monitoring – How to know if you’re meeting objectives
  • Featured Speaker: Andrew Bates, Director of Social Media, Penton Media
Lesson
5

Hot Lunch Q&A Call with Dr. Natalie Petouhoff

  • Grab some lunch and dig deeper with Dr. Natalie Petouhoff and your hosts Whitney Parker and Ashley Hoffman.

Module 5 – Pull It Together! Putting Your Strategy to Play

Lesson
1

3 Social Media Articles You Must Read This Week

  • We wade through the mayhem and curate the best social media content for you to read
Lesson
2

Social Media Coaching with Edelman Digital’s Michael Brito

  • Featured Topic: Putting it all Together: Case Studies of Stellar Social Media Strategies
  • Featured Speaker: Michael Brito, Vice President, Social Media, Edelman Digital
Lesson
3

Expert Perspective and Challenge

  • Featured Topic: Developing a Social Media Routine that Works
  • Featured Speaker: Dave Brown, (Former) Social Media Specialist, Etsy
Lesson
4

Smart Media Tutorial

  • Featured Topic: Social Media Optimization: SEO Goes Social
  • Featured Speaker: Andrew Bates, Director of Social Media, Penton Media
Lesson
5

Hot Lunch Q&A Call with Ford Motor Company’s Scott Monty

  • Grab some lunch and dig deeper with Scott Monty and your hosts Whitney Parker and Ashley Hoffman.

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What it Costs

Social media is integral to any communications, whether you’re a one-man/woman show or on a 100+ person team, so we have tried to make this class affordable for every level.

Enrollment Cost:

20-day bootcamp: $197 for the 20-day program plus access to the content for one year!

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Money Back Guarantee

If you are not happy after the course is over – we have a money back guarantee. We stand behind the stellar program we have put together and are confident that you’ll come away knowing how to put your social media strategy in action.